Abstract:

With the rapid development of information technology and the steady growth of the agricultural and rural economy, agricultural information technology has attracted more and more attention, and the trend of capital and technology playing important roles in the agricultural field has gradually formed. In recent years, large Internet enterprises have begun to enter the agricultural industry and smart agriculture has developed strongly. This paper analyzed the status and technical application characteristics of large-scale Internet companies engaged in agriculture; explained the reasons why the current technology and capital entered the agricultural field in large numbers, especially in the context of the world science and technology revolution and China's economic and social status, analyzed the key areas and problems of the combination of technology, capital and agricultural industry; analyzed the application boundary, application prospects of information technology in the agricultural field. In view of the digital development and application of new technology in agricultural and rural areas, this paper put forward some policy suggestions. Firstly, strengthen policy guidance and support to prevent market speculation risks; secondly, built a system and mechanism for the convergence and integration of Internet enterprises and agricultural industries; thirdly, focus on cutting-edge key technologies and strengthen efforts to promote scientific and technological innovation; finally speed up the dynamic follow-up of technology achievement transformation, strengthen supervision and do a good job in leading and demonstration drive. The key priority is to focus on the world’s cutting-edge technology and key application technology, strengthen the dominant position of technological innovation of enterprises, and combine with the specific practice of production, circulation and consumption of China’s agricultural industry to fully promote the innovation and application of China’s agricultural information technology. And the main research contents included summarize the successful examples carefully, doing a good job in publicity and guidance, and promoting the typical leads vigorously so that they can be copied, popularized and applied; for the failure cases, learn from the insufficient lessons to prevent the recurrence of similar cases; for the advanced practical technology formed by Internet enterprises, promote technology sharing and information sharing on the premise of protecting intellectual property rights and turn it into a new driving force for the development of agricultural modernization. Only by applying the latest achievement of modern information technology to the practice of agricultural production and becoming the representative of agricultural productivity, can we truly contribute to the development of modern agriculture and rural areas in China and the wing of information.

Key words: agricultural information technology, Internet enterprises, technology forecasting, policy recommendations